Olive oil brands in Portugal always tell stories about old knowledge, tradition, and so on. Fortunately, I had a client who asked for a modern tone for his brand: Oliveira da Serra. We created a team of two guys, who invade peoples' homes, giving tips to forget junk food, and start cooking delicious combinations quickly. "Oliveira da Serra" means "Olive Tree from the hills". But Oliveira and Serra are two common portuguese family names - so we named our guys easily. Check it out. Let's start with some friends ordering pizza:
Wednesday, September 12, 2007
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