This was a very low budget press and poster campaign, but I loved it. The "Barcelos Cock" is the most popular symbol of our coutry's traditions, and I picked it for this campaign. The headline is composed with six winning numbers with the tag "I did it". And the claim is "Since 1985 changing the portugueses' destiny". To a Porsche Carrera, to a Caribean cruise, or maybe to live the glamourous movida of Aspen. Since 2005, I keep on playing this lotto but with no results. I'll keep on working on Advertising :)
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