Amoreiras is known in Lisbon as the most fashionable shopping center. And the people from Lisbon are known for generations as "the little lettuces". So, we used the lettuce as the creative generator for a lot of the brands communication work. Here are some samples for the 14th Anniversary (The Birth of Venus), the Spring Collection (Frogs) and the Christmas Poster (with The lettuce Jesus. This was a controversial piece, as you can imagine).
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