A press campaign for the new sugarless Halls Vita-C Strawberry. A lot of things to be said: it's new. It's sugarless. And you can have it, even if you are on a weight-loss diet. So I did it this way: the headline looks like a weight bar, and says "The new Sugarless Vita-C. Feels good to be in shape". Well, the headline says nothing about strawberries :)
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