Wednesday, September 12, 2007

Totoloto. The movies I

With the appearance of EuroMillions lotto in Portugal, the traditional Lotto (Totoloto) lost a lot of players - the EuroMillions' money prizes were much bigger. So I had to create a TV campaign to generate good will to the traditional consumer, making funny situations with those who won the Totolotto. And how they quitted their jobs. Here you can find the first one: the airport microphone guy, playing around. Obviously, the numbers he shout to the passengers were not the ckeck-in gate numbers, but his winning lotto numbers. Check the mess...

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