William Lawson's. No rules, great scotch.

A great scotch. With a chinese price tag. A very low budget production.

Portuguese asociation against AIDS

Feels good to illustrate sometimes...

Who in the hell is Zeca?

Check it out here :)

Non-Stop News: TVI 24 News Channel.

Presenting the world. In real time.

Vegetable oils are good to your health.

Can you believe it?

Oliveira da Serra. Cholesterol free olives.

It doesn't block your arteries. Honestly.

International Art Biennial of Cerveira: Call for entries.

How the the new artists could see the ancient masterpieces from Michelangelo and Botticcelli.

Avipar Hamster Food

More Vitamins + More Energy = Big Wheel Experience!

Portuguese Heart Foundation

You are what you eat. Simple as that.

Finalist - The Getty Images Ultimate Competition 2008

Made for the Getty Images Contest. 640 entries, 20 finalists. Here I am.
I created a public awareness message to ask for donations in half an hour. Global warming is generating more and more victims of floods. It's a problem that concern each one of us. Red Cross Comitee, Geneve. Hey Bob Scarpelli, vote for me :)

The Laughing Manifesto.

A portuguese spring waters brand wanted a positive message to make buzz over it's product - it's a water for good mood achievement. How we did it?
We portuguese citizes have been really
taking it on the chin. Having our jobs shipped off
to India and China, seeing our savings ravaged by
inflation, seeing our home values trashed
in the sub-prime mess...
It's time to say we've been getting shafted. Really.
Well now it's time to fight back. How?
Laugh!
Laugh because laughing is good for stress.
Laugh because laughing doesn´t pay taxes.
Laugh because laughing hurts less.
Laugh because laughing you become more pretty.
Laugh by lunch time.
Laugh by dinner time.
Laugh until you are breathless big time.
Laugh you ass face face. Laugh you bad face. Laugh you moron.
Portugueses with Frizes are happy portugueses.

The voice over is performed by our Prime Minister. I mean, it's a voice-a-like.

Isn' t it cool...

...to see your energy bill going down?

Público 18 Anos.

I've done this proposal in a pitch, for the most remarkable newspaper in Portugal: Público. In it's 18th anniversary, they wanted a press campaign for notoriety. And a good way to achieve it, definitively, was to invite some of their collaborators (among polititians, artists and writers), to answer one (not simple) question: "How do you see the world 18 years from now?"

Read today because tomorrow may be too late...

Read it and save your head. Oje is a free daily economics newspaper. In portuguese, "Oje" means Today.

For the stupid people: www.istoincluime.org

An approach for those who do nothing for the weak and hopeless: "Don't let poverty become the landscape". We had no money to shoot it, and a great production company (Krypton) did it for zero: and that's the first commercial done by a very young portuguese director, Bruno Ferreira. Actually, he's in New York at the NYFA. Thanks, Bruno.

Olive Oil turns into Gold.

The Gold Edition of Oliveira da Serra. "It's Gold, but anyone can afford it" :)

Back to School campaign.

A teacher and his student's answers:
Breathing happens in two moments: inspiration and expectoration.
The middle ages are fom 30 to 35 years old.
Tha Banana Republic is situated in South America.

Isn'it it hard to get your salary? Save it at Worten - the best prizes in this back to school period.

Public Awareness message.

Do not use a condom. A cool message from the undertakers, for those who don't take precautions. There are 40 million people infected all over the world. If you don't have safe sex, there will be fourty million plus one.

Worten Electronics. Is it hard to get your money?

Worten Electronics is the biggest consumer electronics store in Portugal.
We created a concept with a clear statement: your money is hard to earn. If you want to spend it, do it wisely and get the best cutting-edge prices at Worten Store.
The first campaign is about an arbiter, and his daily routine. The claim is "Fortunately there is someone who gives you all the credit".

Worten Electronics. The Fun Fair Guy.

What a life.

Worten Electronics. The Stunt man.

Ouuuuuuuch! There are better jobs for sure. This is an exchange campaign for Worten: Leave your old, get a new machine. That's what the Director says before the kissing moment: "Change the actor". Sometimes change sucks...

Oliveira da Serra. Contemporaneous Olive Oil.

Olive oil brands in Portugal always tell stories about old knowledge, tradition, and so on. Fortunately, I had a client who asked for a modern tone for his brand: Oliveira da Serra. We created a team of two guys, who invade peoples' homes, giving tips to forget junk food, and start cooking delicious combinations quickly. "Oliveira da Serra" means "Olive Tree from the hills". But Oliveira and Serra are two common portuguese family names - so we named our guys easily. Check it out. Let's start with some friends ordering pizza:

The babies.

The coolest one, in my opinion.

Paris on fire.

I must confess. I'm still in love with illustration. In the next posts I'll show my cartoon work on a finantial portuguese magazine - Just Leader. This one of Mr. Chirac is just a rough about the last manifestations with Cocktail Molotovs at Paris . All the other cartoons were published.

Blessed british family...

What a nice priest :)

Presidential Elections in Portugal.

They are in a hurry. Please, let the former man pack his bags, dear candidates...

The Techno Shock.

Bill Gates visiting Portugal. Shaking the Prime Minister right hand. Shocking.

Jogging in Luanda Bay.

Our Prime Minister, Mr. José Socrates, doing some exercise on his visit to Angola, trying to atract new investors to the portuguese projects in this country. How? Showing how safe it is to run in the streets. Yes, he's a sports man. Yes, he must be crazy.

Hardcore Tales.

Ooooops... strange stories. Not well told. Sick enough?

Silence hurts.

This was a press campaign for the Portuguese Association for Victim Support. I think it is the simplest idea I've ever had. "Silence hurts. Call us. APAV." The hand belongs to the agressor. It won a few prizes, worldwide.

The New Mazda 3.

A press and poster campaign with a very low budget. Well. I just cutted out the catalogues...
The claim was "The machine evolves. New Mazda3".

Modelo Supermarkets. Back to School.

Modelo is like the portuguese Tesco brand. For people who give value for money.
This TV commercial was a back to school promotional campaign, for parents: it says something like "you never know what they are going to be, so we give you all the best they can take to school". It's a simple story, showing different schools, different classes, but very well known portuguese personalities: the soccer superstar Cristiano Ronaldo, the fado and world music singer Marisa, among others, at the morning call. I think that some great look alikes were found. By the way, in the end of the film, the little guy at the supermarket with an eye corrector band is the biggest portuguese poet of all: Luís Vaz de Camões. Camões was one-eye-blinded, but this young folk sees a lot :)

Vodafone Video Messaging

This girl found the best way to present her new boyfriend to mom and dad. Even better, two different ways: by mail and by phone. Joshua is a nice guy, but not not the guy that you dreamed of to date your baby girl. I wanted Emir Kusturica to shoot this commercial, but he was not available :(

Vodafone Ringdings

This is a cool service of Vodafone... your friends call u, and instead of listening to the beeps, they listen to the music you choosed for him or her. This guy is a great dancer from London, and he really wanted to listen to his music: a 50 cent theme. I can't remember if it was a free service...

Nice biceps.

A press campaign for the new sugarless Halls Vita-C Strawberry. A lot of things to be said: it's new. It's sugarless. And you can have it, even if you are on a weight-loss diet. So I did it this way: the headline looks like a weight bar, and says "The new Sugarless Vita-C. Feels good to be in shape". Well, the headline says nothing about strawberries :)

Totoloto. The movies I

With the appearance of EuroMillions lotto in Portugal, the traditional Lotto (Totoloto) lost a lot of players - the EuroMillions' money prizes were much bigger. So I had to create a TV campaign to generate good will to the traditional consumer, making funny situations with those who won the Totolotto. And how they quitted their jobs. Here you can find the first one: the airport microphone guy, playing around. Obviously, the numbers he shout to the passengers were not the ckeck-in gate numbers, but his winning lotto numbers. Check the mess...

Totoloto. The movies II

...and here the Government Tax Collecting Guy. Playing with numbers, the order became chaos...

The Portuguese Lotto - 20th Anniversary campaign.

This was a very low budget press and poster campaign, but I loved it. The "Barcelos Cock" is the most popular symbol of our coutry's traditions, and I picked it for this campaign. The headline is composed with six winning numbers with the tag "I did it". And the claim is "Since 1985 changing the portugueses' destiny". To a Porsche Carrera, to a Caribean cruise, or maybe to live the glamourous movida of Aspen. Since 2005, I keep on playing this lotto but with no results. I'll keep on working on Advertising :)

Bolfo Flea Colar

This piece of work for Bayer was not produced. But this itchy guy was my beloved dog, a labrador called Gaston. And this ad is my vision about the way fleas see dogs. They are nothing but cabs.

The Labyrinth.

Yes, this was a bus stop. It was a buzzy bus stop. Why? Because people spent a lot of time trying to get the solution, but there was no solution at all. The labyrinth was an impossible one. And believe it or not, many people missed the bus.

Have a Break. Have a Kit Kat.

This was an outdoor campaign for the Nestlé client - Kit Kat chocolat sticks. It was done in one week, from creation to production. Simple ideas for things that take time to learn and achieve. Unhappily, my favorite one was not produced: the Spiderman, messed up in his own spider net.

Lipton Aquaé. Tastes like water melon.

This was a simple idea for the new Lipton Aquaé Flavoured Water. Who said water should have no flavour at all? I did not, for sure.

The Lisbon Bowling Club.

Creating Champions since March 2001.

A portuguese Shopping Mall. In 1999.

Amoreiras is known in Lisbon as the most fashionable shopping center. And the people from Lisbon are known for generations as "the little lettuces". So, we used the lettuce as the creative generator for a lot of the brands communication work. Here are some samples for the 14th Anniversary (The Birth of Venus), the Spring Collection (Frogs) and the Christmas Poster (with The lettuce Jesus. This was a controversial piece, as you can imagine).